Expanding Basket of Choices: Three new methods have been introduced in the National Family Planning program:
Injectable Contraceptive DMPA (Antara) – a 3-monthly injection
Centchroman pill (Chhaya) – a non-hormonal once a week pill
Progesterone-only pills (POP) – for lactating mothers
Improved Contraceptive Packaging: The packaging for Condoms, Oral Contraceptive Pills (OCP) and Emergency Contraceptive Pills (ECP) has now been redesigned and improved so as to increase the demand for these commodities.
New Family Planning Media Campaign: A 360-degree holistic Family Planning campaign with a new logo has been launched with Amitabh Bachchan as the brand ambassador.
