Arth Ganga Model: Focusing on Sustainable Development

Recently, at the Stockholm World Water Week 2022, the Director General of the National Mission for Clean Ganga spoke about the Arth Ganga Model during his virtual keynote address. It is being developed into an economic model for sustainable river rejuvenation.

Verticals: Under Arth Ganga, the government is working on six verticals as follows:

  1. Zero Budget Natural Farming involving chemical-free farming on 10 km on either side of the river, and the promotion of cow dung as fertilizer through the GOBARdhan scheme.
  2. Monetization and Reuse of Sludge & Wastewater which seeks to reuse treated water for irrigation, industries and revenue generation for Urban Local Bodies (ULBs).
  3. Livelihood Generation Opportunities by creating haats where people can sell local products, medicinal plants and ayurveda.
  4. Increase Public Participation by increasing synergies between the stakeholders involved with the river.
  5. Promote the Cultural Heritage and Tourism of Ganga and its surroundings, through boat tourism, adventure sports and conducting yoga activities.
  6. Promote Institution Building by empowering local administration for improved water governance.

Arth Ganga

  • Arth Ganga aims at sustainable development of the Ganga and its surrounding areas, by focusing on economic activities related to the river.
  • The central idea of “Arth Ganga” is linking people and Ganga through the bridge of economics in line with the slogan of “Banking on River Ganga”.
  • It strives to contribute at least 3% of the GDP from the Ganga Basin itself.
  • The Arth Ganga project’s interventions are in accordance with India’s commitments towards the UN sustainable development goals.

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