On 24th August, 2022, the Centre decided to implement One Nation One Fertiliser by introducing a “Single Brand for Fertilisers and Logo” under the fertiliser subsidy scheme named “Pradhanmantri Bhartiya Janurvarak Pariyojna” (PMBJP).
Rationale: The maximum retail price of urea is currently fixed by the government, which compensates companies for the higher cost of manufacturing or imports incurred by them.
Impact: The move will help in the reduction of freight charges due to stopping of criss-cross movement of fertilizers. It will help reducing the transit time, ensuring the availability of fertilizers throughout the year irrespective of brand preferences, and stopping the diversion of urea for industrial purposes.