The Ministry of Housing and Urban Affairs (MoHUA) launched a brand and logo called `Son Chiraiya’ to market the products of urban self-help groups under Deendayal Antyodaya Yojana-National Urban Livelihoods Mission.
This initiative will certainly prove as a step towards increased visibility and global access for the products made by urban SHG women with variety of professionally packaged, hand-crafted ethnic products, reaching the doorsteps of the customers globally.
