World Wide Fund for Nature (WWF)

WWF is an international non-government organization founded in 1961 with the aim of preservation and conservation of nature and its different species. It is the world’s biggest conservation organization.

Important Reports and Programmes: Living Planet Report— Published every two years by WWF since 1998; it is based on a Living Planet Index and calculation of ecological footprint.

• Earth Hour - Held every year on the last Saturday of March, Earth Hour engages millions of people in more than 180 countries and territories, switching off their lights to show support for our planet. It goes beyond the symbolic notion of switching off the lights; it has become a catalyst for positive environmental impact, driving major legislative changes by harnessing the power of the people and collective action.
• Debt-for-nature swaps – It is a financial transaction in which a portion of a developing nation’s foreign debt is forgiven in exchange for local investments in environmental conservation measures.
• Marine Stewardship Council (MSC) — It is an independent non-profit organization which sets a standard for sustainable fishing. It was setup by WWF in partnership with Unilever in 1997.
• Healthy Grown Potatoes — It is an eco-brand that provides high-quality, sustainably grown, packaged, and shipped potatoes to consumers by leveraging integrated pest management (IPM) farming practices on large scale farms.