Communication Models in the New Media Era

  • Approximately how many years ago was Aristotle’s ‘Rhetoric’ model proposed? – 2,300 years ago
  • In which decade did the term ‘new media’ begin to be widely used? – Mid-1990sShannon and Weaver’s model is also called which communication model? – The Mathematical Model
  • What does David Berlo’s S-M-C-R model (1960) include as ‘Channel’? – Human senses
  • Which model did media theorist Denis McQuail criticize for ignoring feedback? – Harold D. Lasswell’s model
  • A practical new communication model should include which other elements beyond sender and receiver? – Platform, message, impact, and ....
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