Swachh Mukh Abhiyan (SMA)

  • Sachin Tendulkar has been named as Maharashtra’s ‘Smile Ambassador’ under the state’s ‘Swachh Mukh Abhiyan’.
  • The SMA campaign has been conceptualised in association with the Indian Dental Association (IDA) in order to promote oral hygiene.
  • The SMA aims to educate people about the importance of good oral hygiene by spreading awareness about the same.
  • One of the key objectives of the mission is to promote healthy oral hygiene practices among the deprived sections of ....
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