Shrinkflation
Companies are resorting to the strategy of Shrinkflation to reduce the impact of rising input costs.
About Shrinkflation
- Shrinkflation is when a product downsizes its quantity while keeping the price the same.
- In other words, shrinkflation occurs when goods shrink in size but consumers pay the same price.
- It occurs when manufacturers downsize products to offset higher production costs but keep retail prices same.
- British economist Pippa Malmgren is generally credited for inventing the term in 2009.
- The phenomenon has become quite common in the food and beverage industry.
Causes of Shrinkflation
Higher Production Costs
- Rising production costs are generally the primary ....
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