Consumer Protection & Digital Markets
Consumer protection in the digital era is a complex challenge, as traditional legal frameworks designed for physical markets are often inadequate to address the unique complexities of online transactions. The rise of e-commerce, digital services, and social media advertising has created new vulnerabilities for consumers, including issues of misinformation, opaque contracts, and data privacy risks.
India has responded to this challenge with a modern legal framework, primarily through the Consumer Protection Act, 2019, and its accompanying rules, which aim to level the playing field and empower the digital consumer.
Recent Developments
- E-commerce Accountability: In 2023, the Central Consumer Protection ....
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