Social Influence & Persuasion
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Social Influence |
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Aspects |
Description |
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Definition & Example |
Social Influence is the process by which an individual’s thoughts, feelings, and behaviors are modified by the real, imagined, or implied presence of others. It is the basis for conformity, obedience, and persuasion. Example: A new officer following the existing practices of the office, even if they don't find them correct. |
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UPSC Perspective |
This is an integral part of 'Attitude.' The 2016 question on how social influence and persuasion contributed to the success of 'Swachh Bharat Abhiyan' tested its practical application. |
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Comparison |
Social Influence vs. Social Support: Influence seeks to bring about behavioral change (e.g., .... |
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