Social Influence & Persuasion-Case Study - II
You are the Chief Development Officer (CDO) of a rural-dominated district. The government target to declare the district 'Open Defecation Free' (ODF) is very close. Using government funds and subsidies, toilets have been constructed in almost all houses. However, during your surprise inspection, you are disappointed to see that most villagers are using these toilets to store wood, cow dung cakes, or grain, and are still going to the fields for defecation. Upon inquiry, it is revealed that according to their deep cultural beliefs, having a toilet inside or near the house is 'impure' and goes against their centuries-old social ....
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