Women-Led Rural Enterprise Revolution Through SHE-MART Initiative

The Ministry of Rural Development,through the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), organised a two-day National Consultation on SHE-MARTs (Self Help Entrepreneurs-Marketing Avenues for Rural Transformation) on 14th-15th May2026 , at the Mayfair Convention Hall, Bhubaneswar, Odisha.

What is SHE-MARTs?

  • Announced in the Union Budget 2026-27, it aims to empower women entrepreneurs by creating community-owned retail outlets within cluster-level federations of self-help groups.

Key Features

Community-Owned Retail Outlets

  • Retail outlets owned and managed by local women's groups within cluster-level federations, ensuring community control and ownership.

Direct Market Access

  • Creating structured retail platforms for women entrepreneurs to sell ....
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