Women Entrepreneurs: Driving Economic Growth, Innovation, and Social Change

Public procurement is one of India’s largest organised markets, and the rapid expansion of digital governance platforms has opened new opportunities for inclusive economic participation.

  • In this context, the government’s Womaniya initiative on the Government e-Marketplace (GeM), launched in 2019, has emerged as a significant step toward integrating women entrepreneurs into formal procurement systems.
  • The initiative reflects a broader policy shift - from viewing women entrepreneurship merely as empowerment to recognising it as a strategic driver of economic formalisation, market inclusion, and national growth.

Key Trends

Rising Economic Participation

  • Women entrepreneurship in India is steadily expanding alongside broader financial inclusion ....
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