SEBI Norms for Finfluencers

  • In October 2025, Securities and Exchange Board of India directed brokers and mutual funds to avoid using unregulated financial influencers (“finfluencers”) for promotions. It also introduced new norms for share delisting and a framework for Investment & Holding Companies (IHCs).

Regulatory Framework and Accountability

  • SEBI introduced strict norms to prevent regulated entities from associating with unregistered financial influencers.
  • Finfluencers providing specific investment advice must now register as investment advisors or research analysts.
  • Regulated intermediaries are prohibited from paying commissions to unregistered influencers for any client referrals.
  • Influencers must clearly disclose any material connections or financial interests in the securities they promote.
  • The regulations aim ....
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