Personality Rights

Recently, the Delhi High Court issued a series of orders protecting the personality rights of Bollywood celebrities from unauthorised commercial use.

• Personality rights refer to the right of a person to protect his/her personality under the right to privacy or property.
• These could include a pose, a mannerism or any aspect of their personality.
• These rights are important to celebrities as their names, photographs or even voices can easily be misused in various advertisements by different companies to boost their sales.
• Many celebrities even register some aspects as a trademark to use them commercially.
• For example, Usain Bolt’s “bolting” ....