National Campaign on Entrepreneurship-II

On 21st August 2026, the Ministry of Rural Development launched the ‘National Campaign on Entrepreneurship-II’ under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).

About National Campaign on Entrepreneurship-II

  • Aim: To promote rural women entrepreneurship and support the goal of creating 6 crore Lakhpati Didis.
  • Focus: Both farm and non-farm enterprises and better marketing of Self-Help Group (SHG) products.
  • Priority Areas
    • promoting entrepreneurship among SHG women across Farm and Non-Farm livelihoods,
    • strengthening the community enterprise promotion cadre, promoting enterprise formalisation,
    • expanding digital and e-commerce adoption, and strengthening producer groups and producer enterprises.
  • Udyam Sakhis
    • CRP-EPs (Community Resource Persons–Enterprise Promotion) and BDSPs (Business Development Service Providers) will be ....
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