Open Network for Digital Commerce
The Union Government is looking to formally launch the Open Network for Digital Commerce (ONDC) to democratise e-commerce and to provide alternatives to proprietary e-commerce sites.
Need
- Currently, e-commerce market is broken into “silos” operated and dominated by these platforms.
- The current players in the Indian market, for instance, have been accused of discriminating among sellers on their platforms and promoting certain seller entities in which they hold indirect stakes.
- The government believes that ONDC will put an end to the domination of the e-commerce market by a few large platforms.
- With an open network like ONDC that connects buyers and ....
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