One District One Product Wall
On 12th August, 2023, the One District One Product (ODOP) initiative has collaborated with the Deendayal Antyodaya Yojna - National Rural Livelihoods Mission (DAY-NRLM) to unveil the captivating ‘ODOP Wall’ in a bid to showcase India’s diverse and exceptional craft heritage.
This strategic collaboration was unveiled with the inauguration of the ODOP Wall at SARAS Aajeevika Store in New Delhi. SARAS Aajeevika is an initiative by Deendayal Antyodaya (DAY-NRLM), Ministry of Rural Development.
- The partnership aims to drive consumers towards emporia, increasing sales and promoting SARAS products, thereby further uplifting indigenous crafts and rural Self Help Groups (SHGs) of women.
- Under ....
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