E-Commerce & Digital Marketplaces: Consumer Protection & Competition

The governance of India’s digital economy is undergoing a structural pivot from Ex-Post (acting after market abuse) to Ex-Ante (preventive) regulation. The focus is on curbing the dominance of "Gatekeeper" platforms (Systemically Significant Digital Enterprises - SSDEs) to ensure a level playing field, while simultaneously fortifying the "Right to Information" for digital consumers against manipulative designs.

The Digital Citizenry & Small Sellers

  • Online Consumers: Protected against "Dark Patterns" (e.g., false urgency, basket sneaking) and fake reviews.
  • MSME Sellers: Beneficiaries of the Open Network for Digital Commerce (ONDC), gaining independence from monopolistic platform commissions.
  • D2C Brands: Startups leveraging "Quick Commerce" channels without improving ....
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