Pithora Painting Awarded GI Tag

On 28th July 2026, Gujarat’s centuries-old Pithora Painting wasofficially granted the Geographical Indication (GI) tag by the GIR under the Ministry of Commerce and Industry.

What is Pithora Painting?

  • Pithora Painting is a traditional tribal wall-art form practised mainly by the Rathwa, Bhil and Bhilala communities.
  • It is particularly associated with the tribal regions of Gujarat, especially Panchmahal and Chhota Udaipur.
  • The art derives its name from Pithora De, a revered tribal deity associated with marriage, prosperity, fertility and community well-being.

Region of Origin

  • The art form originated in the tribal belt of western India, where communities have traditionally maintained a ....
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