Global Tourism Competitiveness & Niche Tourism

India’s tourism strategy has shifted from a generic "Incredible India" branding to specific, high-value Niche Tourism (Eco, Rural, Heritage, Medical, and Adventure). This pivot focuses on sustainable, resilient growth, significantly improving India’s standing in the World Economic Forum’s (WEF) Travel & Tourism Development Index (TTDI), where the country is the top performer in South Asia.

Hospitality Value Chain: The Stakeholders

  • Rural Communities: Beneficiaries of the "Homestay" model and agri-tourism revenue (Vibrant Villages).
  • Heritage Custodians: Artisans and guides at UNESCO World Heritage Sites.
  • Ecological Zones: Island territories (Lakshadweep, Andamans) and Himalayan states leveraging "High Value, Low Volume" tourism.
  • Medical Value Travel (MVT): Hospitals and ....
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