Digital Advertisement Policy, 2023

On 10th November, 2023, the Ministry of Information and Broadcasting approved a path breaking "Digital Advertisement Policy, 2023.

Salient Features

Empowering Central Bureau of Communications (CBC)

  • It enables and empowers the Central Bureau of Communications (the advertising arm of the Union Government) to conduct campaigns in the digital media platform.
  • This policy authorizes the CBC to adopt new and innovative communication platforms in the digital platform with the approval of a duly constituted committee.

Shift to Digital Media

  • The policy recognizes the changing landscape of media consumption, with a substantial movement towards digital platforms.

OTT and Video on ....

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