Ministry of Culture - YouTube MoU

On 25th March 2026, the Ministry of Culture and YouTube signed a Memorandum of Understanding in New Delhi to globalise India's traditional, tribal, and folk music.

  • It aims to nurture the creative economy by providing artists with international visibility and sustainable recognition.
  • The partnership focuses on transforming folk musicians into independent creative entrepreneurs.
  • By integrating YouTube’s global reach with the Ministry’s infrastructure, the program empowers artists from remote regions to uphold traditions while achieving financial self-reliance.
  • YouTube will provide training in digital content creation, channel management, and audience analytics.
  • This technical support is designed to bridge the gap between traditional ....
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