Central Govt Making Concerted Efforts to Facilitate Farmers in Direct Marketing

• Central Government is making concerted efforts to facilitate farmers in direct marketing and assure better returns for their harvested produce during lockdown period..The States have been requested to promote the concept of ‘Direct marketing’ to facilitate farmers/ group of farmers/FPOs/ Cooperatives in selling their produce to bulk buyers/big retailers/processors etc.

Various States have adopted Direct Marketing and taken several measures:

• Karnataka exempted Cooperative Institutions and FPOs in the State for engaging in wholesale trade of agricultural produce outside the market yards;

• Tamil Nadu exempted market fee on all notified agricultural produce;

• Uttar Pradesh allowed trading in e-NAM platform fromfarmgateand promotedissuance of unified ....