IOA’s New Visual Identity to celebrate 100 Years of Participation in Olympic Games

  • To mark the 100th year of Indian participation in the Olympic Games the Indian Olympic Association (IOA) adopted a new visual identity (Logo).
  • India first participated at the Olympic Games in 1900, with a lone athlete (Norman Pritchard) winning two medals- both silver- in athletics. The nation first sent a team to the Summer Olympic Games in 1920, and has participated in every Summer Games since then.
  • The previous institutional logo which drew its inspiration from the ‘Star of India’ hat was adopted during the period of British Raj in the Indian subcontinent and has been ....
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