​Guidelines for Prevention of Misleading Advertisement in Coaching Sector

On 13th November 2024, the Central Consumer Protection Authority (CCPA) issued comprehensive guidelines to address misleading advertising practices in the coaching sector, aimed at protecting consumers and maintaining transparency.

Key Points

  • Guidelines for Coaching Sector: The new "Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024" aim to prevent deceptive practices by coaching centres, ensuring accurate and truthful advertising.
  • Accountability for Endorsers: Public figures or endorsers promoting coaching centres must verify the claims they endorse, ensuring their accuracy. Misleading endorsements will lead to penalties for both endorsers and coaching centres.
  • Regulation of Advertisements: The guidelines prohibit coaching institutes from making false ....

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