National Campaign on Entrepreneurship

On 12th January 2026, the Ministry of Rural Development launched a National Campaign on Entrepreneurship to strengthen rural women-led enterprises and accelerate the government’s Lakhpati Didi initiative.

Salient Features

  • Objective: To train 50,000 community resource persons in enterprise development and provide entrepreneurship development programme (EDP) training to 50 lakh SHG members across the country.
  • Implementation: The campaign is being implemented under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).
  • Strategic Opportunity: The campaign offers a strategic opportunity to deepen enterprise development in rural areas, strengthen local economies, and unlock the entrepreneurial potential of SHG women.

Expected Impact

  • The campaign is expected to ....
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