Cognitive Dissonance
- It explains how individuals or groups rationalise their support and belief toward different religions, cults or political parties, partially blinding themselves to reduce the contradictions between their thoughts and behaviour.
- Theory proposes that inconsistency between one’s thoughts and behaviours would lead to an uncomfortable psychological or emotional tension (cognitive dissonance).
- This results in either changing the inconsistent elements to reduce the dissonance or adding consonant elements to restore ....
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