Pink Tax

While there are no specific laws in India to address the issue of Pink Tax, the National Consumer Disputes Redressal Commission ruled that companies must follow fair pricing policies and avoid gender-based price discrimination.

• Pink Tax is not an official tax or government-imposed levy, but a pricing phenomenon where women pay more for similar goods or services compared to men.
• Firms often exploit gender-based product differentiation (like packaging, design, or “women-specific” branding) to charge higher prices without legal prohibition.
• Pink Tax in India: No specific legal prohibition exists, allowing market-driven pricing practices that result in women paying disproportionately higher costs ....