Evaluate the impact of globalization on consumer behaviour in India. How does this trend differ in urban and rural markets?
Answer:- Globalization, which has led to increased interconnectedness and cultural exchange, has significantly influenced consumer behaviour in India. It has impacted the proliferation of global brands, led to lifestyle changes, and altered consumption patterns.
Impact of Globalization on Consumer Behaviour in India
- Proliferation of International Brands: The presence of global brands has significantly shifted consumer preferences towards international products.
- Example: The rise of products from McDonald's and Coca-Cola.
- Shift towards E-commerce: The convenience, variety, and competitive pricing of e-commerce platforms have transformed traditional shopping habits.
- Health and Fitness Awareness: There has been a notable shift towards healthier lifestyles, with increasing expenditure ....
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UPSC
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