Evaluate the impact of globalization on consumer behaviour in India. How does this trend differ in urban and rural markets?
Answer:- Globalization, which has led to increased interconnectedness and cultural exchange, has significantly influenced consumer behaviour in India. It has impacted the proliferation of global brands, led to lifestyle changes, and altered consumption patterns.
Impact of Globalization on Consumer Behaviour in India
- Proliferation of International Brands: The presence of global brands has significantly shifted consumer preferences towards international products.
- Example: The rise of products from McDonald's and Coca-Cola.
- Shift towards E-commerce: The convenience, variety, and competitive pricing of e-commerce platforms have transformed traditional shopping habits.
- Health and Fitness Awareness: There has been a notable shift towards healthier lifestyles, with increasing expenditure ....
Do You Want to Read More?
Subscribe Now
To get access to detailed content
Already a Member? Login here
Take Annual Subscription and get the following Advantage
The annual members of the Civil Services Chronicle can read the monthly content of the magazine as well as the Chronicle magazine archives.
Readers can study all the material since 2018 of the Civil Services Chronicle monthly issue in the form of Chronicle magazine archives.
UPSC
- 1 Despite facing serious challenges, the Ghadar Party played a notable role in India's revolutionary movement. Analyze.
- 2 Examine the impact of climate change on the migratory patterns of birds. How does this affect the ecosystem?
- 3 “The preservation of tribal cultures amidst modernization presents remarkable opportunities and challenges.” Comment.
- 4 Examine the impact of sand mining on river ecosystems in India. What sustainable practices can be implemented to balance the demand for sand with environmental protection?
- 5 "The evolution of the cabinet system in India has profoundly impacted parliamentary supremacy." Critically evaluate.
- 6 "Cooperative federalism in India is more of a rhetoric than a reality." Discuss this statement in the context of recent central policies affecting state autonomy.
- 7 Explain the impact on India-Russia relations of the sanctions imposed by Western countries on Russia following the invasion of Ukraine, and discuss how India has balanced its position in this situation.
- 8 Explain the effectiveness of Conditional Cash Transfer (CCT) programs in India. Also, discuss the challenges and opportunities associated with these programs.
- 9 "The Citizen's Charter movement was initiated to improve the quality of public services to meet the needs and expectations of the people, but it has not achieved the expected success." Review.
- 10 Discuss how India's growing reliance on cloud computing services presents new cybersecurity challenges. Propose a comprehensive strategy to mitigate these risks.
