RISA – Timeless Tribal

On 10th June 2026, the Ministry of Tribal Affairs, through the TRIFED, launched “RISA – Timeless Tribal”, a premium brand dedicated to tribal textiles, embroidery, and handicrafts.

  • RISA (Timeless Tribal) is a premium brand created to promote tribal textiles, embroidery, and handicrafts.
  • The initiative aims to provide a distinct identity to tribal products, preserve India's rich tribal heritage, and expand their presence in domestic and international markets.
  • It seeks to combine cultural preservation with economic empowerment for tribal communities.
  • The RISA initiative has been conceptualized to create a unique brand identity for tribal products, strengthen market linkages for tribal ....
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