Social Commerce
In India, despite strong potential, social commerce contributes only 1-2% of total e-commerce revenue, compared to 30-40% in China and 20-25% in Indonesia.
- Social commerce refers to the buying and selling of goods directly through social media platforms.
- It integrates the entire shopping experience- from product discovery to purchase and after-sales support within social media environments.
- This means users can browse, shop and seek support directly on social media platforms like Facebook, Instagram and more.
- Traditional e-commerce is search-driven and platform-centric, whereas social commerce is discovery-driven and trust-centric.
- E-commerce involves planned purchases, whereas social commerce encourages impulse ....
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