UCPMP Not Mandatory for Pharma Companies

Recently, government has informed that it has no intention of making the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) mandatory on pharmaceutical companies.

UCPMP

  • It is a voluntary code issued by the Department of Pharmaceuticals under the Union Ministry of Chemical and Fertilizers relating to marketing practices for pharmaceutical companies as well as the medical devices industry.
  • A key feature of the code is that no gifts, pecuniary advantages or benefits in kind may be supplied, offered or promised by a pharma company or its agents to persons qualified to prescribe or supply drugs.
  • The code was made voluntary for six months ....
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