WHO warns against Rising Use of Nicotine Pouch

On 15th May 2026, the World Health Organization urged governments worldwide to regulate nicotine pouches, warning that aggressive marketing targeting youth is increasing addiction risks.

  • The WHO called for stricter controls on flavours, advertising, nicotine content, and social media promotions.
  • Small nicotine products placed under the lip to deliver nicotine without tobacco smoking.
  • Companies promote nicotine pouches through influencers, social media, concerts, sports sponsorships, and lifestyle branding.
  • Around 160 countries currently lack specific regulations governing nicotine ....
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