India Launches ‘#23for23’ Awareness Initiative

On 23rd October 2025, India celebrated International Snow Leopard Day with the nationwide ‘#23for23’ campaign, encouraging people to engage in 23 minutes of physical activity to raise awareness about snow leopard conservation.

  • The campaign was initiated by the Global Snow Leopard and Ecosystem Protection Program (GSLEP) to raise global awareness and inspire public participation.

Key Points

  • Based on the results announced (on Jan 24), India's first-ever snow leopard census, the Snow Leopard Population Assessment in India (SPAI), reported 718 individual snow leopards across the Indian Himalayas
  • The census was conducted under the Snow Leopard Population Assessment in India (SPAI), using camera ....
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