Desh Ka Prakriti Parikshan Abhiyaan

In February 2025, the Ministry of Ayush’s nationwide initiative, Desh Ka Prakriti Parikshan Abhiyaan, achieved five Guinness World Records, marking a milestone in holistic healthcare and global awareness of Ayurveda.

The campaign set a record for the highest number of pledges for a health campaign in a week, receiving 6,004,912 pledges—far exceeding the required 14,571.
It further broke the record for the most pledges in a month, collecting 13,892,976 pledges, surpassing the previous record of 58,284 held by Cigna and CMB Life Insurance Company in China.
With this, Desh Ka Prakriti Parikshan Abhiyaan also became the health campaign with the highest total pledges ever, surpassing the previous record of 569,057 held by Zifi FDC.
The campaign set two digital records, creating the largest online photo album of people displaying a digital certificate, with 62,525 photos—more than double the previous record of 29,068 by Accenture Solutions.
It also achieved the record for the largest online video album of people reciting the same sentence, amassing 12,798 videos and surpassing the previous record of 8,992 videos.