Govt Unveils 3 Initiatives for Media and Broadcasting Sector

On 23^rd March 2026, the Union Government unveiled three major initiatives to strengthen India’s media, broadcasting, and digital content ecosystem, while promoting accessibility and the creative economy.

Key Points

National AI Skilling Initiative:
- Launched in partnership with Google and YouTube.
- Aims to train ~15,000 creators, youth, and media professionals free of cost.
- Implemented by the Indian Institute of Creative Technologies.
- Covers animation, VFX, gaming, and media tech.
- Two-phase training: foundational online modules + advanced hands-on learning.
MyWAVES Creator Platform:
- Citizen-centric platform on WAVES OTT.
- Enables users to create, upload, and share content.
- Supports short videos and episodic formats.
- Available in multiple Indian languages.
- Promotes initiatives like “Create in India”.
DD Free Dish Technology Upgrade:
- Introduction of TVs with in-built satellite tuners.
- Advanced Electronic Programme Guide (EPG).
- Eliminates need for set-top boxes.
- Enhances accessibility, especially in rural and remote areas.
Policy Vision: Focus on democratising technology, making content access affordable, and enabling active participation in content creation.
Creative Economy Push: Aligns with promotion of the “Orange Economy” and strengthening of public broadcasting through Prasar Bharati.