India Gets Its First Ever Brand & Logo For Its Cotton On 2nd World Cotton Day

• 08 Oct 2020

• The Ministry of Textiles has launched the 1st ever Brand & Logo for Indian Cotton on 2nd World Cotton Day on 7th October. The Day was initiated by the Group of Cotton-4 countries namely Benin, Burkina Faso, Chad and Mali.
• Now India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton Trade.
• The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Lustre, Uniqueness and Indianness.

Importance of Cotton in Indian Economy

• Cotton is one of the principal commercial crops of India and it provides livelihood to about 6.00 million cotton farmers.
• India is the 2nd largest cotton producer and the largest consumer of cotton in the world.
• India produces about 6.00 Million tons of cotton every year which is about 23% of the world cotton.
• India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability.