WWF-India Launches Nationwide Green Diwali Campaign

On 20th October 2026, WWF-India, in collaboration with the Union Ministry of Environment, launched a nationwide Green Diwali campaign aimed at promoting a cracker-free and eco-friendly Diwali.

Campaign Duration: The nationwide campaign will run from 20 October to 8 November 2026. It is being executed by WWF-India's EIACP Program Centre.
Special Focus: The campaign will particularly target 130 cities covered under the National Clean Air Programme (NCAP).
The initiative promotes using clay lamps (earthen diyas), energy-efficient lights, local products, waste segregation, and avoiding single-use plastics.
Carbon Footprint Survey: WWF-India encourages citizens to take an online survey to understand the environmental impact of their daily activities.
The campaign aligns with Mission LiFE (Lifestyle for Environment), which aims to foster eco-friendly habits and responsible consumption.
Mission LiFE: Launched by Prime Minister Narendra Modi on 20 October 2022 at Kevadia, Gujarat, to encourage sustainable lifestyles.