Nitin Gadkari becomes Brand Ambassador of Khadi Prakritik Paint


Micro, Small and Medium Enterprises, MSME Minister Nitin Gadkari has become Brand Ambassador of Khadi Prakritik Paint.

  • He will promote this paint across the country to encourage young entrepreneurs to take up the manufacturing of cow dung paint.

About ‘Khadi Prakritik Paint’

  • It is cow dung based paint developed by the Khadi and Village Industries Commission.
  • The project is being developed by Kumarappa National Handmade Paper Institute, Jaipur (a KVIC unit).
  • An eco-friendly, non-toxic paint, called “Khadi Prakritik Paint” is a first-of-its-kind product, with anti-fungal, anti-bacterial properties.
  • Based on cow dung as its main ingredient, the paint is cost-effective and odorless, and has been certified by Bureau of Indian Standards.
  • The paint is free from heavy metals like lead, mercury, chromium, arsenic, cadmium and others.