25 January: National Tourism Day

• National Tourism Day is celebrated on January 25 every year across the country.
• This day is observed by the government to encourage tourism and explain the essential role of tourism in the growth of the country.
• This year, the main event by the Union Govt. is being organized at Telangana’s Pochampally village, a weavers' hamlet known for its famous hand-woven Ikat saris.
• Pochampally was selected as one of the best tourism villages by the United Nations World Tourism Organisation (UNWTO) in November 2021.
• This year’s theme for National Tourism Day is ‘Rural and Community Centric Tourism’.