U.P. Govt. to Develop Kannauj as Perfume Tourism Destination


In order to give impetus to the perfume industry, the Uttar Pradesh government has decided to develop Kannauj as a perfume tourism destination.

  • It will also hold an international perfume fair in Kannauj in December.
  • At Kannauj, the first phase of the perfume park being set up will be completed by November 15.
  • The Uttar Pradesh government has planned to promote the perfume of Kannauj in the international market. The aim is to take the Rs. 250 crore perfume business to Rs. 25,000 crore.
  • The perfume business will give momentum to vision of making Uttar Pradesh a $ 1 trillion economy.
  • The state government has also made changes in the export policy to make it easier for the traders to boost their perfume export. If a trader associated with the perfume business participates in a fair abroad, the state government will bear the expenses on their travel and transportation of samples.
  • The perfume of Kannauj comes under the ‘One District, One Product’ initiative and has demand in the international market.