AB-HWC Renamed as "Ayushman Arogya Mandir"

• 27 Nov 2023

The Union Health Ministry has recently issued a directive to rename Ayushman Bharat-Health and Wellness Centres (AB-HWC) as "Ayushman Arogya Mandir," urging states and Union Territories to implement the rebranding.

Key Points

• Photograph Upload: States are instructed to upload photographs of the rebranded primary health facilities on the AB-HWC portal.
• New Tagline: The rebranded AB-HWCs will feature a new tagline, "Arogyam Parmam Dhanam."
• Creation of HWCs: In 2018, the Centre announced the creation of 1.5 lakh Health and Wellness Centres by transforming existing sub-health centres and primary health centres, providing comprehensive primary health care.
• Funding Mechanism: The Centre pledged 60% funding, with states following its design manual for the creation of AB-HWCs.
• Exceeding Targets: Officials report that 1.61 lakh AB-HWCs have been made functional, surpassing the initial target.
• Services Provided: AB-HWCs offer maternal and child healthcare, first-level care for emergencies and trauma, free drugs, and diagnostic services.
• National Impact: The decision to rebrand AB-HWCs aims to enhance their identity and impact at the national level.