Chalo India Global Diaspora Campaign

• 07 Mar 2024

On 7^th March, 2024, Prime Minister will inaugurate tourism projects in Srinagar and launch the Chalo India Global Diaspora Campaign.

Key Points

• Campaign Launch: Prime Minister will inaugurate the Chalo India Global Diaspora Campaign during his Srinagar visit, aiming to engage overseas Indians in promoting tourism in India.
• Simultaneous Launch: The campaign will be initiated in all Indian embassies and high commissions abroad.
• Formalization of PM's Call: The campaign formalizes PM repeated calls for NRIs and overseas Indians to bring in visitors to India, contributing to building India's tourism brand.
• Portal for Registration: A dedicated portal will enable NRIs to register and nominate friends and associates, facilitating direct outreach by the Tourism Ministry with promotional materials.
• Tourism Projects Inauguration: PM will also launch tourism-related projects worth over Rs 1,400 crore under Swadesh Darshan and Pilgrimage Rejuvenation schemes during the event at Bakshi Stadium.
• Integrated Development of Hazratbal Shrine: Among the projects, the Integrated Development of Hazratbal Shrine in Srinagar will be inaugurated.
• People’s Choice Tourist Destination Poll: The PM will unveil the Dekho Apna Desh People’s Choice Tourist Destination Poll.
• Challenge-Based Destination Development (CBDD): Under the CBDD scheme announced in the Union Budget 2023-24, 42 tourist destinations will be announced across four categories: culture and heritage, spiritual, eco-tourism, and vibrant village.
• Destination Categories: The 42 destinations include 16 in culture and heritage, 11 in spiritual, 10 in eco-tourism and Amrit Dharohar, and five in vibrant village categories.