Amul Fresh Milk Launches in US Market

• 27 Mar 2024

GCMMF recently launched Amul fresh milk in the US market for the first time, targeting Indian diaspora and Asian population.

• Partnership with Michigan Milk Producers Association facilitates milk collection and processing, while GCMMF handles marketing and branding.
• Variants including Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim will be available within a week.
• Initial distribution in New York, New Jersey, Chicago, Washington, Dallas, and Texas.
• Focus on branding and marketing for the next 3-4 months to gauge customer response.
• Future plans include launching fresh milk products like paneer, curd, and buttermilk.
• GCMMF's turnover in 2022-23 fiscal stood at around Rs 55,000 crore, with existing exports to approximately 50 countries.