‘Ek Desh Ek Dhadkan’ Campaign

On 16th May 2025, the Ministry of Culture launched the patriotic initiative Ek Desh Ek Dhadkan (One Nation, One Heartbeat) to honour India’s bravehearts and inspire national unity.

Key Points

Nationwide Campaign: Ek Desh Ek Dhadkan is being promoted across digital platforms, emphasizing unity and reverence for the Indian flag.
Widespread Participation: All 43 cultural institutions under the Ministry have joined the campaign with active engagement in just 48 hours.
Tricolour Illumination: Over 60 heritage monuments have been lit in the colours of the Tiranga under the supervision of the Archaeological Survey of India.
Cultural Mobilization: Iconic sites and prominent institutions across India have united under the campaign’s message of patriotic fervour and national pride.