Ministry of Tourism Signs MoU with Air India

On 27th July 2026, the Ministry of Tourism signed a Memorandum of Understanding (MoU) with Air India to jointly promote India as a preferred global tourism destination under the 'Incredible India' brand.

The MoU was signed in New Delhi in the presence of Union Minister for Tourism and Culture Gajendra Singh Shekhawat.
The partnership aims to combine the Ministry's destination promotion initiatives with Air India's domestic and international network to strengthen inbound tourism and position India as a global transit and travel hub.
Both organisations will collaborate on tourism promotion, destination branding, content development, international marketing, and stakeholder engagement.
Joint promotional campaigns will be undertaken under the 'Incredible India' brand using digital and offline platforms.
Tourism-related content showcasing India's attractions will be featured across Air India's customer touchpoints, including its in-flight entertainment systems.