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National Campaign on Entrepreneurship-II under DAY-NRLM

  • 22 Aug 2026

On 21st August 2026, the Ministry of Rural Development launched the National Campaign on Entrepreneurship-II under Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM) for three more months to promote rural women’s entrepreneurship.

Key Points

  • Campaign Period: The campaign will run from 21 August to 21 November 2026.
  • Objective: It aims to strengthen entrepreneurship among Self Help Group (SHG) women.
  • Lakhpati Didi: The campaign supports the goal of creating six crore Lakhpati Didis.
  • Livelihoods: Focus areas include both farm and non-farm livelihood activities.
  • Enterprise Formalisation: The campaign will help rural enterprises become formally registered and organised.
  • Digital Adoption: It will promote digital tools and e-commerce platforms among SHG members.
  • Producer Enterprises: The campaign will strengthen Producer Groups and Producer Enterprises.
  • Training: 5 lakh SHG women will receive entrepreneurship and livelihood training.