National Saras Mela 2026

The Ministry of Rural Development, in collaboration with the Government of Andhra Pradesh, is organizing the National Saras Mela 2026 in Vijayawada from October 13 to 31, 2026.

Key Facts

Event: National Saras Mela 2026 is taking place at Punnami Ghat in Vijayawada, Andhra Pradesh, from October 13 to 31. This is the first time it is being hosted outside Delhi-NCR.
Inauguration: President Droupadi Murmu will formally inaugurate the mela on October 15, 2026. It is organized by the Union Ministry of Rural Development in partnership with the Government of Andhra Pradesh.
Participation: Over 1,500 women entrepreneurs associated with Self Help Groups (SHGs) from more than 30 States and Union Territories will participate in the mela.
Rural Livelihood Mission: The event aligns with the goals of the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM). It supports the target of creating six crore Lakhpati Didis by the year 2029.
eSARAS: Emphasis will be placed on connecting SHG products to the online market through the eSARAS digital platform.
Showcase of Traditional Products: Traditional arts and handicrafts from various states will be displayed, including Phulkari from Punjab, Pashmina from Kashmir, Ikat and Telia textiles from Telangana, and Puanchei from Mizoram.