SAGE (Seniorcare Ageing Growth Engine) Initiative


  • The Ministry of Social Justice and Empowerment has launched the SAGE (Seniorcare Aging Growth Engine) initiative and SAGE portal for elderly persons on 4th June 2021.
  • SAGE programme and SAGE portal have been launched with a view to help such persons who are interested in entrepreneurship in the field of providing services for elderly care.
  • The SAGE portal will be a “one-stop access” of elderly care products and services by credible start-ups.
  • The start-ups will be selected on the basis of innovative products and services, which they should be able to provide across sectors such as health, housing, care centers, apart from technological access linked to finances, food and wealth management, and legal guidance.
  • On the recommendation of a committee set up for the purpose, upto Rs 1 crore will be given to Startups for elderly care.